Over the past decade or two, APIs have quietly shifted from behind-the-scenes infrastructure to fully-fledged products. And companies that treat them as such are making big bucks doing so. According to Postman’s 2025 State of the API Report, 65% of organizations now generate revenue from their API programs. And, among organizations that make money from ...
#api as a product
6 posts
12 Mar
10 Mar
APIs are no longer just infrastructure holding organizations together. They’re business products in their own right. As Postman put it in the 2024 State of the API report, “62% of respondents report working with APIs that generate income. This signals the rise of the API-as-a-product model, where APIs are designed, developed, and marketed as strategic ...
21 Jan
When it comes to building tech initiatives, we often say that they should be treated as products in order for them to succeed. Treating your internal APIs as a product means that you’re not just thinking about the utilitarian nature of your systems — you’re thinking about internal users as consumers, and thereby prioritizing the ...
18 Dec 2025
In 2025, building an API is only half the battle. If you’re quite lucky, your API will eventually see its usage explode — but this comes with increased costs, and therefore increased need for revenue generation. Accordingly, figuring out how best to monetize your API is incredibly important — not only will it set the ...
11 Dec 2025
Explore 2026 predictions on how AI agents, MCP standards, authorization, and new API models will reshape the AI-driven API economy.
5 Nov 2025
Monetizing an API, often one of the final hurdles in the lengthy process of building and deploying an API, is one of those steps that feels like it should be one of the easiest. But as anyone who has gone through the process will tell you, that’s rarely the case. And recent developments in AI ...