Over the past decade or two, APIs have quietly shifted from behind-the-scenes infrastructure to fully-fledged products. And companies that treat them as such are making big bucks doing so. According to Postman’s 2025 State of the API Report, 65% of organizations now generate revenue from their API programs. And, among organizations that make money from ...
#api business models
6 posts
12 Mar
10 Mar
APIs are no longer just infrastructure holding organizations together. They’re business products in their own right. As Postman put it in the 2024 State of the API report, “62% of respondents report working with APIs that generate income. This signals the rise of the API-as-a-product model, where APIs are designed, developed, and marketed as strategic ...
27 Jan
For much of their history, APIs have quietly powered the online world we depend on. They form the invisible framework connecting applications, synchronizing data, and automating workflows. Once considered a technical necessity, APIs have now evolved from backend utilities into strategic assets that sit at the core of digital transformation. The growth of AI has ...
18 Dec 2025
In 2025, building an API is only half the battle. If you’re quite lucky, your API will eventually see its usage explode — but this comes with increased costs, and therefore increased need for revenue generation. Accordingly, figuring out how best to monetize your API is incredibly important — not only will it set the ...
5 Nov 2025
Monetizing an API, often one of the final hurdles in the lengthy process of building and deploying an API, is one of those steps that feels like it should be one of the easiest. But as anyone who has gone through the process will tell you, that’s rarely the case. And recent developments in AI ...
20 Oct 2025
For the past six years, Postman has released their annual State of the API report. Surveying thousands of developers and professionals, it reflects changes in the industry and has become the de facto gospel for anyone looking for insight into what’s going on in the world of APIs. Looking at previous editions of the report ...